For Mortgage Professionals
The buyer just decided where
they're moving. Do they know
how much they can borrow?
Burbia captures buyers at the exact moment of location commitment, the most valuable moment in the mortgage funnel.
The Timing Problem
The mortgage sweet spot is a narrow window, and almost nobody is capturing it.
Way too early
Buyer is "thinking about moving someday." No location, no urgency, no real conversation.
The sweet spot (Burbia captures this)
Buyer has committed to a location and neighborhood. They have a timeline. They're about to start seriously shopping. They haven't talked to a lender yet.
Too late
Buyer is already in contract. They're rate shopping. You're one of four lenders they contacted this week.
The sweet spot is 3-6 months before contract. That window is largely uncaptured by every lead source you use today.
Where Burbia Sits
Burbia captures buyers before they start shopping. Your conversation starts at exactly the right moment.
The handoff from Burbia to you happens at Step 3: buyer knows where they're moving, knows the neighborhood, has a timeline. They just need to know what they can spend.
What You Receive at Referral
Committed to
Summit, NJ
Near-train neighborhood
Budget (self-reported)
$900K - $1.1M
Timeline to purchase
4-6 months
Talked to a lender?
Not yet
Family
2 income, 2 kids, from Manhattan
Currently renting
Yes. Lease ends Aug 2026.
Their words
"We just need someone to tell us what we can actually afford before we fall in love with something out of reach."
Location committed
They're not browsing. They know where they're going. Your conversation is focused from minute one.
Pre-lender
"Not yet talked to a lender" is the flag. You're first.
Real timeline
Lease end date gives you a real deadline to work backward from.
The Partnership Model
We're not building a marketplace. We're building a referral network with one mortgage partner per market.
What you get
vs. LendingTree / Bankrate leads
Pilot structure
First 10 referrals at no cost. Feedback on quality and close rate. Preferred pricing for founding partners when we launch. Referral fee structure TBD based on pilot data.
Why This, Why Now
Avg NJ suburb purchase price
The buyers Burbia targets are at the top of the market. These are the relationships worth building.
Before they're in contract
You have time to build trust, run real scenarios, and be their lender, not just their rate quote.
NJ suburb moves per year
A concentrated, high-value market. Phase 1 is NJ. Phase 2 is CT, Westchester, and Long Island.
The long game: A family you help finance into Summit at 32 is going to refinance, buy a second property, and send you their friends. Burbia gets you in the door before anyone else, at the moment they decide to make the move.
Interested in a founding partner slot? Contact Justin Silberman · burbia.ai